Joseph Kosuth invented an alternative to Harvard Referencing during a foggy academic past, never resulting in a patent because judged strikingly useless. He was often challenged when quoting an author because of his inability to remember which page or book he had found the scrap of information in. From this charming lack of focus stemmed an innovative concept, which consisted in referencing to IKEA chair models instead of page numbers, as in his mind each number was associated to a chair shape. Some quirky individuals taste praline chocolate when thinking of the number 3, Joseph Kosuth saw a Klug chair. Failure to be taken seriously by anyone but his loving parents, he turned to sculpture and revolutionized conceptual art, while never letting go of his wooden four-legged fetish.